If your organization requires success before commitment, it will never have either. Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you’re going to get there one way or another…so they follow. – Seth Godin

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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. – Seth Godin

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Perfect is an illusion, one that was created to maintain the status quo. The Six Sigma charade is largely about hiding from change, because change is never perfect. Change means reinvention, and until something is reinvented, we have no idea what the spec is. – Seth Godin

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“It’s not time,” “Take it easy,” “Wait and see,” “It’s someone else’s turn” – none of these stalls are appropriate for a leader in search of change. There’s a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth. – Seth Godin

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So great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. – Seth Godin

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Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements. – Seth Godin

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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. – Seth Godin

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Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. – Seth Godin

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Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. – Seth Godin

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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter. – Malcolm Gladwell

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