So great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. – Seth Godin

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Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements. – Seth Godin

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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. – Seth Godin

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Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. – Seth Godin

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Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. – Seth Godin

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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter. – Malcolm Gladwell

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Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more. – Seth Godin

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Put all your eggs in one basket – and watch that basket! – Mark Twain

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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. – Seth Godin

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The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford

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