Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. – Seth Godin

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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter. – Malcolm Gladwell

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Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more. – Seth Godin

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Put all your eggs in one basket – and watch that basket! – Mark Twain

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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. – Seth Godin

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The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford

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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas. – Seth Godin

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If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? Let’s get there. How do we know we’ve arrived? – Chris Brogan

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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. – Seth Godin

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Achievement is talent plus preparation. – Malcolm Gladwell

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